Wellness Guru Joanne Encarnacion’s Blissful A-Frame Eichler
Pay a visit to the Bay Area’s Castro Valley to tour the sunny home and headquarters of women’s health and lifestyle coach, Joanne Encarnacion.
Built in 1962, the double A-frame Eichler where health and lifestyle coach Joanne Encarnacion resides with her husband and two daughters is nestled in a neighborhood of Eichlers—a dream-come-true for her. Growing up in Sunnyvale, California, she was surrounded by them; and now as an adult, she is thrilled to be immersed in beautiful design every time she comes home.
Encarnacion has created a balanced sanctuary where she works—both she and her husband, Jon, each have their own offices on opposites sides of an atrium facing each other—and spends time with her family lounging in the sun, snuggling with their pup, Zoey, and helping her two daughters with their homework.
Encarnacion splits her time between partnerships and events for her successful blog, GOFITJO; clients; and her wedding photo business with her husband. She’s working her dream job, but that wasn’t always the case. She was a hair stylist for 10 years, then worked at photo editing app VSCO for five years, where she was the director of community support, and later of curation. It was there that she experienced an onset of anxiety and depression due to a lack of self care.
"I put myself last," she says. "It wasn’t until I started my own journey to health did I realize how imperative it was for me to put my wellbeing before all others in order to create success in my life and career."
GOFITJO started as a passion project to document her journey through self discovery, self love, and personal growth. After VSCO, she went back to school and started her private practice as a women’s health and lifestyle coach. Since then, she’s been named one of top 20 wellness role models by Thrive and Ariana Huffington— as well as a next-gen wellness superstar by Well + Good. This summer, she modeled for Gap in their Body Love campaign, and has a project coming up with Adidas next year.
Currently, however, she’s focusing on her house. They moved in February 2018, and only recently have had the time to put in finishing touches to feel settled and at home. A hectic schedule led to her to work with Mackenzie Collier Interiors to bring all of their Pinterest board dreams into reality.
The hair stylist-turned-brand strategist-turned-health influencer is constantly on the move, scheming for her next project, and her space bubbles with the same lively pulse through bold patterns, statement pieces, and feel-good elements like crystals, plants, and a Saje diffuser in every room.
Touches of marble, rattan, greens, blues, and mustard permeate the furnishings in a palette that's bold but maintains a sense of calm. The goal was to create a space that was beautifully designed, but didn't feel like a showroom.
We want people to feel like they can let their hair down, pour a glass of wine, talk out all their drama, and leave our house refreshed.
Every corner of the home is filled with carefully selected elements that make "her heart sing," from the plants in the corner of her office, to the stones on the bookshelf in the breakfast nook, to her husband’s guitar and ukulele in the corner of her living room.
"It all speaks to a soul level," says Encarnacion. "The energy in our house is pretty special. All the doors, windows, and light that comes into the house washes away a lot of the day-to-day B.S. we accumulate in life, and I love that."