Hey there! I'm Jen. Lovely to meet you.

Get in touch: hello@jenwoo.com

After bouncing around with stints in Costa Rica, Europe, and all over Asia, I've settled in Oakland, nestled between the redwoods and the sea, to focus on what I love most—writing and creating.

I'm content and social strategist, writer, and editor. I specialize in helping brands articulate their goals and share their visions dynamically across all media channels. From managing social media to creating campaigns for new product launches, I help clients create an engaged community through brand design and targeted digital strategy. I also work with a network of influencers to create original content that resonates. At the core of my work is a commitment to relationship-building.

My brand portfolio includes work for Exploratorium, Yale Home, August Home, Google, Studio Heimat, and more.

I've been published in both print and online for outlets including Architectural Digest, 7x7, Dwell, Lonny, SOMA Magazine, Huffington Post, East Bay Express, Santa Barbara Independent, and more. Features, blog posts, and copy come second nature to me with stories ranging from design to travel to tech. As an editor, I've managed a team of writers, strategizing ideas, setting goals and deadlines.

I also run Rogue Habits, a digital platform documenting the curious and creative. A resource for the creatively inclined, we empower artists and entrepreneurs through editorial, personal narratives, and events.

My spare time consists of scrawling ramblings in my notepad, scouring for tasty eats, crafting with my 5-year-old, wanderlusting over warm seas and open air bazaars, and trailblazing in the redwoods.